Privacy Policy & Terms of Use

Effective Date: Jan 4^th 2025

By accessing or using https://www.brandmetrics.us (the “Site”), you agree to these Terms of Use and our Privacy Policy (collectively, the “Agreement”). If you do not agree, please do not access or use the Site.

1. Introduction

This Privacy Policy describes how we collect, use, and share your personal information when you visit or interact with the Site. Brand Metrics, LLC (“Company”) is committed to ensuring that any personal data you provide us is handled in compliance with applicable data protection laws.

2. Personal Information We Collect

1. Device Information:

   • We may automatically collect details about your device (e.g., web browser, IP address, time zone, and some cookies installed on your device).

   • As you browse, we also collect information about which individual web pages or products you view, referring websites or search terms, and how you interact with the Site.

2. Form Information:

   • When you fill out a form (e.g., contact forms, purchase forms), we collect details such as your name, email address, company name, phone number, and any additional information you opt to provide.

3. Cookies & Tracking Technologies:

   • “Cookies” are data files placed on your device to gather information. Visit http://www.allaboutcookies.org to learn more about cookies and how to disable them.

   • “Log files,” “web beacons,” “tags,” and “pixels” may also be used to record information about your browsing sessions, including IP address, browser type, and actions on the Site.

Note: Throughout this Privacy Policy, “Personal Information” includes both Device Information and Form Information.

3. How We Use Your Personal Information

We use Personal Information collected for the following purposes:

• To Communicate: We may use your contact details to follow up regarding your inquiries or requests.

• To Screen for Risks/Fraud: We may use IP addresses or other details to identify and prevent fraudulent or malicious activity.

• To Provide Services: Based on the preferences you share with us, we may provide you with information or advertising related to our products or services.

• To Share with Third Parties: In line with your preferences, we may share your information with third parties for co-marketing or related purposes.

• To Improve and Optimize: We may use data analytics (e.g., Google Analytics) to better understand how users navigate the Site and assess our marketing performance.

4. Sharing Your Personal Information

• Third-Party Services: We may share your Personal Information with service providers who help facilitate our business activities (e.g., analytics).

• Analytics: We use Google Analytics to understand how visitors use our Site. Learn more: https://www.google.com/intl/en/policies/privacy/. Opt out: https://tools.google.com/dlpage/gaoptout.

• Legal Compliance: We may disclose information if required by subpoena, court order, or other legal process.

• Business Transfers: In the event of a merger, acquisition, or asset sale, customer information is typically one of the transferred assets.

• Credit Card Information: We do not publicly disclose or store complete credit card numbers. Transactions follow standard conditions set by Visa, Mastercard, Discover, Amex, and PayPal.

5. Behavioral Advertising

We may use Personal Information to provide targeted advertisements based on your interests. For more details on targeted advertising, visit the Network Advertising Initiative:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opt-Out:

• Facebook

• Google

• Bing

• Or use the Digital Advertising Alliance opt-out portal: http://optout.aboutads.info/

6. Do Not Track

We do not alter our Site’s data collection and use practices when we see a “Do Not Track” signal from your browser.

7. Your Rights

If you are a United States resident, you have the right to access, correct, update, or request deletion of personal information we hold about you. If you wish to exercise these rights, please contact us at support [@] brandmetrics dot us.

8. Data Retention

We retain Personal Information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as otherwise required by law.

9. Changes

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. We encourage you to review this page periodically for the latest information on our privacy practices.

10. Contact Us

If you have any questions about our Privacy Policy or Terms of Use, or if you would like to make a complaint, please contact us at:

Brand Metrics, LLC
Attn: Legal Department
support [@] brandmetrics dot us

11. Terms of Use

11.1. Acceptance of These Terms

By navigating this Site or clicking on any object herein, you agree to these Terms of Use. We reserve the right to update them at any time without notice. You can review them any time by clicking the “Privacy and Terms of Use” link at the bottom of our web pages.

11.2. Notices & Revisions

Your visit and any dispute over privacy or usage is subject to this Notice and our Terms of Use, including arbitration of disputes and application of the law of the state in which the LLC is registered.
Our business is constantly evolving, and so may our policies. You should check our Site frequently to see recent changes.

11.3. Newsletters

We may send newsletters to share updates about our products or services. You may opt out at any time by clicking the “unsubscribe” link in any newsletter or by contacting us directly. By default, your contact details may be included in our CRM or mailing list unless you explicitly opt out.

11.4. Phone Calls

When you contact us by phone, the call may be recorded or monitored for quality assurance. Your continued participation in any telephone conversation serves as express consent to be monitored or recorded.

11.5. Copyright & Trademarks

The content on the Site (e.g., text, images, videos, design) is exclusively owned by Brand Metrics, LLC or third parties who have licensed their use.
Trademarks owned by Brand Metrics, LLC include but may not be limited to:

• BrandMetrics®

• BRAND METRICS®

All rights reserved. Unlawful use or reproduction of these materials and trademarks is strictly prohibited.

11.6. Permitted Use

• You are granted permission to access and download materials from this Site for non-commercial, informational, or personal use.

• Trademarks must be faithfully reproduced with appropriate notices.

• You may link to our Site using appropriate text, provided the use is not obscene or defamatory and properly cites Brand Metrics, LLC as the source.

11.7. Restricted Use

You may not copy, distribute, republish, upload, post, or transmit any of the Site’s content for public or commercial purposes without written permission from Brand Metrics, LLC. Any request for permission should be directed to support [@] brandmetrics dot us.

11.8. Reporting Violations

If you become aware of any violations of copyright, trademark, or other intellectual property connected to the Site, please contact:

Brand Metrics, LLC
Attn: Legal Department
support [@] brandmetrics dot us

12. Governing Law & Dispute Resolution

These Terms and your use of the Site are governed in all respects by the laws of the state in which Brand Metrics, LLC is registered, without regard to conflict of law provisions. Any dispute arising hereunder will be settled through binding arbitration in that jurisdiction, unless otherwise required by applicable law.

13. Updates & Severability

If any part of this Agreement is found invalid, unlawful, or unenforceable, the remaining parts will remain in effect. We reserve the right to make changes to the Site, policies, and this Agreement at any time.

Last Updated: Jan 4 2025