To empower participants with the fundamental skills to effectively create, design, and optimize prompts for various AI tools (bolt.new, lovable.dev, ChatGPT, Google AI Studio) to enhance brand-related tasks, improve efficiency, and unlock creative potential.
Course Goal: To empower participants with the fundamental skills to effectively create, design, and optimize prompts for various AI tools (bolt.new, lovable.dev, ChatGPT, Google AI Studio) to enhance brand-related tasks, improve efficiency, and unlock creative potential.
Why study this course?
Immerse yourself in the potential of artificial intelligence to create and optimize effective prompts. This course equips you with practical skills and an ethical foundation for integrating AI into academic and professional settings. Upon completion, validating your skills in one of the most in-demand areas of the 21st century.
Addressed to
Professionals and students involved in organizational management, social sciences, psychology, communications, and related fields of applied research.
Interested in optimizing decision-making and analysis processes using artificial intelligence tools
Curriculum
- 6 Sections
- 6 Lessons
- 1 Week
- Module 1: The AI Revolution & The Power of a Prompt (Foundations)5
- 1.1What is Generative AI? (Simple explanation, focus on text & image generation)
- 1.2How do Large Language Models (LLMs) work (at a high level – pattern recognition, prediction)?
- 1.3The “Prompt”: Your Key to Unlocking AI Potential
- 1.4Why Prompt Engineering Matters: Garbage In, Garbage Out (GIGO)
- 1.5Overview of the Tools:20 Minutes
- Module 2: TOP 3 Automation Platforms1
- Module 3: Prompting in Action - Tool-Specific Deep Dives0
- Module 4: Optimizing & Advanced Prompting Techniques0
- Module 5: Practical Application & Capstone Project0
- Course Repository Files0
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Target audiences
- Target Audience: Employees at Brand Metrics University (likely marketing, brand strategy, content creation, analytics roles) with little to no prior experience in AI prompting.